What is the course like?

The Product Management Microcredential from FutureLearn is designed for professionals eager to master the art of managing successful products. This comprehensive program equips learners with essential skills in product strategy, development, and lifecycle management. By exploring key concepts such as market research, customer insights, and product roadmapping, participants gain practical knowledge to lead and innovate in today’s dynamic business environment.

Through a blend of interactive content and real-world case studies, students will learn how to develop and execute effective product strategies that drive growth and meet market demands. The course emphasizes hands-on experience and collaboration, ensuring that graduates are well-prepared to tackle complex product challenges and contribute to their organization's success.

You'll gain

• Mastering product strategy
• Understanding product development
• Managing product lifecycles
• Conducting market research
• Gaining customer insights
• Creating effective product roadmaps
• Leading product innovation
• Applying real-world case studies

You'll learn

• How to develop and implement product strategies
• Techniques for effective product development and management
• Best practices for managing the product lifecycle
• Methods for conducting comprehensive market research
• Strategies for gathering and applying customer insights
• How to create and execute product roadmaps
• Skills for leading product innovation and growth
• Real-world application of product management concepts through case studies

Great for

• Aspiring product managers seeking to enhance their skills
• Current product managers aiming for career advancement
• Professionals looking to transition into product management roles
• Entrepreneurs who want to effectively manage their product offerings
• Business leaders needing to understand product management principles
• Individuals interested in developing a comprehensive understanding of product strategy and lifecycle management

You'll need

• A basic understanding of business and management principles
• Familiarity with common business terminology
• Access to a computer and internet for online learning
• Commitment to complete the course materials and assignments
• No specific prior experience in product management is required, though it may be beneficial